Starting a business during a recession or in a bad economy may seem counterintuitive, but the truth is that some of the most successful companies today were founded during economic downturns. While starting a business in challenging times may be daunting, it can also be a great opportunity to innovate and fill a gap in the market. Here are 10 small business ideas that you can start in the 2023 recession or bad economy that have the potential to make you rich:

1. Online tutoring services: With many students struggling to keep up with their studies due to school closures and remote learning, online tutoring services are in high demand. You can offer tutoring in a variety of subjects, from math and science to language arts and test prep.

2. Home repair and improvement services: Homeowners are always in need of repairs and improvements, even during a recession. Starting a home repair and improvement business can be a lucrative venture, especially if you specialize in a particular area like plumbing, electrical work, or carpentry.

3. Meal prep and delivery services: With more people working from home and juggling numerous responsibilities, meal prep and delivery services have become increasingly popular. You can offer healthy and convenient meal options for busy individuals and families.

4. Cleaning services: As hygiene and sanitation have become top priorities for individuals and businesses, starting a cleaning service can be a profitable business. Whether you focus on residential cleaning, commercial cleaning, or specialized cleaning services, there is a high demand for reliable cleaners.

5. Personal training and wellness coaching: With the pandemic highlighting the importance of health and wellness, personal training and wellness coaching services are in high demand. You can offer virtual training sessions, personalized workout plans, and nutrition coaching to help clients achieve their fitness goals.

6. E-commerce business: The shift to online shopping has only accelerated during the pandemic, making it a great time to start an e-commerce business. You can sell a variety of products, from handmade goods to unique finds, and reach customers around the world.

7. Pet services: Pet ownership has surged during the pandemic, leading to a growing need for pet services like dog walking, pet sitting, grooming, and training. If you love animals, starting a pet services business can be a rewarding and profitable venture.

8. Home-based childcare: With many parents working from home and schools operating on a hybrid or remote learning model, home-based childcare services are in high demand. You can provide a safe and nurturing environment for children while also helping parents balance work and childcare responsibilities.

9. Digital marketing agency: As businesses continue to pivot to online and digital platforms, the demand for digital marketing services has increased. If you have experience in marketing and a creative flair, starting a digital marketing agency can be a lucrative business.

10. Virtual event planning: With in-person events on hold, virtual events have become the new norm. If you have a knack for organizing and coordinating events, starting a virtual event planning business can be a profitable venture. You can help clients plan and host virtual conferences, webinars, workshops, and more.

While starting a business in a recession or bad economy may come with challenges, it can also present unique opportunities for growth and success. By seizing the moment and tapping into emerging trends and needs, you can start a small business that has the potential to make you rich in the 2023 recession.

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