Tom Tullis provides a tour of the first usability testing labs at Fidelity Investments. He pioneered user experience design and research for the company when he started working there in 1994….(read more)

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The world of technology is constantly evolving, and with that evolution comes the need for organizations to stay ahead of the curve and ensure their products are as user-friendly as possible. Fidelity Investments, one of the world’s largest financial services firms, has taken this to heart and recently opened its first usability lab in Boston.

The lab, which was created in partnership with the Massachusetts Institute of Technology (MIT), is designed to help Fidelity’s product teams understand how users interact with their products and services. The lab is equipped with a variety of tools and technologies to help Fidelity’s product teams test their products and services in a realistic environment. This includes things like eye-tracking technology, facial recognition software, and virtual reality headsets.

The lab also includes a variety of interactive displays and activities that allow Fidelity’s product teams to observe how users interact with their products and services. This allows them to identify any areas of improvement or areas where changes need to be made.

The usability lab is just one part of Fidelity’s overall strategy to ensure their products and services are as user-friendly as possible. Fidelity is also investing in other areas such as artificial intelligence, machine learning, and natural language processing to make sure their products are as intuitive and easy to use as possible.

The usability lab is a great example of how Fidelity is taking steps to ensure their products and services are as user-friendly as possible. This is an important step for any organization, and it’s encouraging to see Fidelity leading the way.