We usually have a good idea of where our interviews will head. However, sometimes we discover a more interesting story the longer we talk. That happened today. We thought we would we would be discussing advisory fee structures. Instead, we learned how Andy Panko, owner and financial planner at Tenon Financial built a half million dollar a year practice starting with a private Facebook group in 2019 and a strong commitment to fair pricing. Take good notes!

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In episode 165 of “That Annuity Show,” host Cindy Couyoumjian welcomed Andy Panko to talk about how he built his practice on Facebook. Panko is a financial advisor who has been in the industry since 2009 and has been using Facebook to connect with potential clients for almost a decade.

Panko explains that Facebook is a great tool for financial advisors because it allows them to reach people where they are spending their time. He gives an example of how he connected with a client through Facebook who had a question about Social Security. After answering the question, Panko was able to schedule a meeting with the client and eventually help them with their financial planning.

One of the keys to success on Facebook, according to Panko, is to post regularly and consistently. He suggests starting out by posting once a week and then increasing to twice a week once you become comfortable with the platform. He also emphasizes the importance of posting helpful and informative content rather than sales pitches.

Another tactic that Panko has found success with is creating Facebook groups for his clients. These groups allow him to share information and updates with his clients in a more personalized way. It also allows clients to ask questions and share their own experiences with each other.

Panko also talks about the importance of engaging with your audience on Facebook. This means responding to comments and messages in a timely manner and showing your personality in your posts. He notes that people want to do business with people they know, like, and trust, so it’s important to be authentic in your online interactions.

Overall, Panko’s advice for using Facebook as a financial advisor is to be consistent, informative, and authentic. By following these principles, financial advisors can build a strong online presence and connect with potential clients in a meaningful way.