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When you buy a bag of Doritos, you may notice that it seems like there is more air in the bag than there are actual chips. This phenomenon, often referred to as “cushioning,” has raised questions and complaints from consumers for years. But why do snack companies, like Doritos, include so much air in their packaging?
First and foremost, it is important to understand that the primary reason for the excess air in Doritos bags is to protect the chips from breaking during transportation and handling. The air, or “cushioning,” acts as a barrier and helps to prevent the chips from getting crushed. This is especially important considering that Doritos are made from thin, delicate corn tortillas that are easily prone to breakage.
Another factor to consider is the economics of packaging. The cost of packaging materials, such as the bags and the air inside, is relatively inexpensive compared to the cost of the actual product. By including extra air in the bag, companies are able to save on packaging costs while still maintaining the overall size and appearance of the product. In other words, the cushion of air helps to give the illusion of a larger quantity of chips, even though it may not actually be the case.
Moreover, it is worth noting that the snack industry, like many others, has been affected by inflation and recession. In response to these economic factors, many companies have had to rethink their packaging strategies to offset rising production and transportation costs. By including extra air in their bags, Doritos and other snack companies are able to keep their prices stable and competitive in the market.
It is also important to consider the practicality and convenience of the packaging. The air inside the Doritos bag helps to keep the chips fresh and crispy for a longer period of time. Without the cushion of air, the chips would be more susceptible to becoming stale and crushed, which would ultimately lead to a less enjoyable snacking experience for consumers.
In conclusion, while the excess air in Doritos bags may seem frustrating to consumers at first glance, it is important to understand the practical and economic reasons behind it. The cushion of air helps to protect the chips, maintain the appearance of the product, and keep prices competitive in the face of economic challenges. And at the end of the day, the delicious taste of Doritos makes it a worthwhile purchase for many consumers, regardless of the amount of air in the bag.
The prices went up along with the amount of air.
This has been going on for decades. The 16 oz can a vegetables or soup has decreased more than once. Half gallon of ice cream is decreased to a quart and a half years ago.
And Stock holders don’t want to hear that 5 chips are worth $50m.
Man, I feel bad for the guy who married this bras, she sound like a balls buster
Everyone just stop buying Chips all over the world would cripple them we can control everything if we're together.
Yea babe your getting played the other way
It’s nitrogen in the back to keep chips fresh
Yet they still hand out millions to their top employees
People who for some reason invested in chip brands: “You think you trapped me.. BUT YOU ARE UNDER MY GENJUTSU!!”
Bro give me my chips back we don’t get enough as it is
Soooo basically they're making us pay the "same price" for less product. Basically it's expensive for what we're getting
Yep, my work place sells private label cookies. They HALVED the amount in the boxes. From 14oz to 7oz. Same price. People are not happy.
I have seen this alot in the past 2 years. All companies are doing it. Try buying a hot dog. The lumber industry invented this. why a 2×4 is a 1.75×3
This has been going on for decades.
Sounds like a great weight loss strategy.
Company: takes away 1 inch from their product
-it saved us millions of dollars
Just eat healthier
Omg five chips no wayyyy
C'mon 8.3% inflation is not that bad.
It’s a chemical in the bag to keep it fresh
Actually that’s not the actual reason they put air in the bags
Bunu türkiyeden izleyip ablanın dünyanın sonuymuş gibi davranmasına gülen yokmu.
Adamlar BAZI ürünlere %5 fiyat yükselmesi olmasına/azzzzcık gramaj küçülmesine, petrol fiyatının %20-50 artmasına kuduruyolar.
Türkiyede herşey en az 3 katı %25 daha az petrol 3 4 tl civarından 30a çıktı
ABD gibi bi ülkede bizim durumumuzun 5te 1i olsa halk isyan ederdi
Vivian rules
I had a mini Dorito bag, 5 chips, about half the size of regular. Oh and a regular sized bag? No lie, 3 quarters air. As much as I want to no longer support Doritos, gotta love those Sweet Chilli Heat
Bro a few months ago haribo gummy bears were not even 4 dollars, i go to 7 11 and them mfs upped it to 5 DOLLARS
Boycott em
Welp im effectively finished buying chips. I suggest we all do that. when they put the chips back, with the same price then for aure but they just lost a customer
Karen
OMG 5 CHIPS bruh
Pringles used to be 200g grams now they are 140g
I’m doing a fundraiser for my orchestra class and since we are going to sell chocolates there was a difference in the chocolate we are selling.
I’m sorry this is confusing there’s just a difference between how much chocolate you get
That’s nitrogen to feel it fresh
If your saying that they are missing more then 5 chips then go watch Food theory's video about it.
I 9nce got one, with only one chip inside