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ABOUT JOHN COOGAN:
I am the co-founder of and both of which were funded by Y Combinator (Summer 2012 and Winter 2018).
I’ve been an entrepreneur for the last decade across multiple companies. I’ve done a lot of work in Silicon Valley, so that’s mostly what I talk about. I’ve raised over 10 rounds of venture capital totaling over $100m in funding.
I work mostly in tech-enabled consumer packaged goods, meaning I use software to make the best products possible and then deliver them to the widest possible audience. I’m a big fan of machine learning, python programming, and motion graphics.
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Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence….(read more)
BREAKING: Recession News
LEARN MORE ABOUT: Bank Failures
REVEALED: Best Investment During Inflation
HOW TO INVEST IN GOLD: Gold IRA Investing
The Recession That Will Change YouTube Forever
YouTube has been a staple of internet culture for over a decade, allowing content creators to showcase their talents, share their opinions, and connect with audiences all over the world. However, as the world grapples with a global recession, the landscape of YouTube is set to undergo a significant transformation.
The COVID-19 pandemic has caused economic turmoil on a global scale, leading to layoffs, business closures, and decreased consumer spending. As a result, advertisers are tightening their belts and re-evaluating their marketing budgets, impacting the revenue potential for YouTube creators. Many creators rely on advertising revenue as a primary source of income, and the economic downturn has put a strain on their ability to sustain their channels.
In response to the recession, content creators on YouTube are finding new ways to diversify their revenue streams. From branded content and sponsorships to merchandise sales and crowdfunding, creators are exploring alternative methods of monetizing their channels. Additionally, platforms like Patreon and OnlyFans are becoming increasingly popular for creators to offer exclusive content and engage directly with their most dedicated fans.
The recession is also likely to shift the type of content that thrives on YouTube. As disposable income becomes more limited, viewers may prioritize content that offers practical value, such as DIY tutorials, budget-friendly recipes, and money-saving tips. Additionally, there may be a greater demand for entertainment that provides an escape from financial stress, such as comedy sketches and lighthearted vlogs.
Furthermore, the recession is expected to prompt a renewed emphasis on authenticity and transparency in content creation. As viewers become more discerning with their time and money, they are likely to gravitate toward creators who are genuine, relatable, and trustworthy. This shift is likely to push creators to reevaluate their approach to content and prioritize building genuine connections with their audience.
The impact of the recession on YouTube may also lead to a reevaluation of the platform’s policies and algorithms. As creators seek new revenue streams and adapt their content to the changing economic climate, YouTube may need to adjust its monetization policies and algorithmic recommendations to support a wider variety of content and creators.
Ultimately, the recession is poised to reshape the landscape of YouTube, forcing creators to adapt and innovate in order to thrive in an uncertain economic climate. As the platform continues to evolve, it is clear that the creators who are able to pivot and connect with their audience in meaningful ways will be best positioned to weather the storm and emerge stronger on the other side. The recession may change YouTube forever, but it also presents an opportunity for creators to embrace new challenges and grow in unforeseen ways.
Follow me on Twitter here: https://twitter.com/johncoogan – Thanks for watching. Let me know if you have feedback about the video, always trying to make these better!
Wow great call on this one pal. Everything you said was absolutely wrong. There wasn’t a huge recession which you said was definitely coming. Inflation is actually lower than the Fed’s target now. What was the other one? Oh that’s right Google and YouTube are thriving. I wonder if you’ll make a video saying you were wrong? I’m guessing not. Just another fear monger
Which is better a bigger Pie or a bigger peice of the pie?……..
"Both"~~MrB
It's possible that it will change youtube in the future but I feel youtybe is gonna do something so it can be esaier for youtubers to get alot of money by making videos on the platform and great video man :]
LETS GOOOOOOOOOOOOOOOO
Man, you only have 294k subscriber, and you sound more professionals than TV channels.
I feel like the the best adverts are the ones that you don’t even realize worked on you
He know's that in a few years, our money won't be worth anything.
On a low key iphone is a menace to youtube contents creators…
Good job भाई (brother)
You have to check the terms and conditions of YouTube to see weather it’s their responsibility to resource the companies that wanna add or if there isn’t anyone then you should have the right to search for them yourselves
You present these strategies as if Mr. beast invented them when other creators had done the same deals years before Mr. beast was relevant. 10 years ago YouTubers already did a lot of the monetization models he uses.
I stopped watching Mr. Beast videos because they began to feel like long commercials. I love the aspect of giving away money, especially to people who need it, but bleh, that isn't enough to get past the commercialization of it.
Incredible analysis, I found this video very informative! Thanks for sharing
I think this is exceptionally well done. I had not heard of you but was surprised to see so few subscribers – that's going to change pretty quickly with content like this, I think. An easy 'like, subscribe, notifications and comment'…
As to ads – I pay a few bucks each year for an Ad Blocker that works so incredibly well that I never see an ad. The 'sponsored ad deals' that Jimmy has crafted into his videos – are part of the entertainment. He's a genius.
@CongTv alam kong pinanood mo to
Man, the background music working like magic for your retention! I just know it does.
most people don't invest due to ignorance
Great content
9:35 what is the domain name of the website?
This makes a whole lot of sense. Thank you so much ❤️❤️❤️
Nice Mr Beast promotion and commercial.
He just opened Beast Burger to diversify his income. Other influencers have always done the same thing..sell merch, launch a product based brand, and etc.
Cost of Living Items
Gas, Food, Rent, Heat these will take all desposablenincomw from 90% of the population
u are just amazing maybe not evryone would watch stuff like this but great work! hope u keep doing well def worth it!
he's great in business perspective but svck in quality perspective
Mr Beast is an extremely impressive individual, he is also a very scary individual with the amount of power and wealth he is amassing at the rate he is, not saying hes bad, but he is the most intimidating channel on Youtube right now. Soon enough the guy's gonna become another one of them business giants you hear about on the news like google or Amazon.
I’m small creator on here not even at1k yet but what I do I mention what I’m using if I’m using anything but also mention I’m not sponsored by them
I got day job. LOLs
Meanwhile me an avarage android user, who uses private dns adguard and youtube vanced to not see ads anymore hehe
Time for creators to monetize in different ways
No fking wonder we get too many adds on YouTube
Poor greator i have an adblocker 🙂 and poor youtubr you can not bother me and make me suffer with 15 minutes ads 🙂
I don't give a ff if you make money or not. I block every gd add I come across with.
If every company wants to breach my privacy to show shove their unwanted f. add in my face they can go down with the rest.
The part you don't seem to understand, yt gone. Another one rises.
And we keep blocking adds. The world doesn't go around on adds. And the browser adds…. ADD BLOCKER PRO. F. Google
Smart
Me hearing this news even though I haven’t seen an ad for over a year thanks to YouTube red: “poor content creators”
81 million votes got us inflation, debt, recession, and high gas prices. We get what we vote for