Fidelity Investments is mutual fund and financial services group that mostly targets financial advisors. Having already conducted surveys, focus groups and market studies, Fidelity was under the impression that it had brought together all the required elements to ensure effective media campaigns. Nevertheless, results were not always up to expectations. We supposed this was due to the media consumer profile drawn up during research by their clients not being accurate. The goal of research was thus to compare their claims with real behaviour on the Web.

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Fidelity Investments and MPG/Media Contacts: A Case Study in Strategic Partnership

Fidelity Investments and MPG/Media Contacts, two of the world’s leading financial services and media companies, have recently partnered to create a strategic alliance that will benefit both organizations. The partnership was created to help Fidelity expand its reach and provide customers with more options for investing, while also allowing MPG/Media Contacts to leverage its expertise in the media space to provide Fidelity with a competitive advantage.

The partnership between Fidelity Investments and MPG/Media Contacts is a perfect example of how two companies can come together to create a mutually beneficial relationship. Fidelity was looking for a partner that could help them reach a broader audience and provide them with the tools they need to remain competitive in the financial services industry. MPG/Media Contacts, on the other hand, was looking for a partner that could help them expand their portfolio and reach a larger customer base.

The partnership between the two companies has been a great success. Fidelity has been able to leverage MPG/Media Contacts’ experience in the media space to create effective advertising campaigns, while MPG/Media Contacts has been able to use Fidelity’s financial services expertise to create innovative products and services for their customers. The partnership has also allowed both companies to benefit from the other’s resources, such as data and analytics, to create a more comprehensive offering for their customers.

The partnership between Fidelity Investments and MPG/Media Contacts is a great example of how two companies can come together to create a successful and mutually beneficial relationship. The partnership has allowed both companies to leverage each other’s expertise and resources to create a more comprehensive offering for their customers. As the partnership continues to grow, it is likely that both companies will continue to benefit from the relationship and will be able to continue to offer their customers a more comprehensive and innovative experience.