In 1998 Fidelity Investments hired Lily Tomlin to appear as characters in this ad campaign with Peter Lynch.

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Fidelity Investments, one of the world’s largest asset management companies, released a television commercial in 1998 starring Peter Lynch and Lily Tomlin. The commercial was an attempt to market Fidelity’s services to a wider audience and to showcase the company’s commitment to providing quality financial advice.

The commercial begins with a brief introduction by Tomlin, who explains that Fidelity Investments is a company that has been helping people reach their financial goals for over 60 years. She then introduces Lynch, who is a renowned investor and the former manager of Fidelity’s Magellan Fund. Lynch then explains that Fidelity offers a wide range of services, including mutual funds, retirement plans, and investment advice. He emphasizes that Fidelity’s advisors are knowledgeable and experienced, and that they can help people make informed decisions about their investments.

The commercial then shifts to a humorous exchange between Tomlin and Lynch. Tomlin jokes that she’s not sure she’s ready to invest her money, to which Lynch responds that he’s not asking her to, but that he can help her understand her options. He then explains that Fidelity’s advisors are available to answer questions and provide guidance. Tomlin then remarks that she’s glad she has someone to help her, to which Lynch responds that Fidelity’s advisors are always there to help.

The commercial ends with Tomlin and Lynch smiling at each other, and a voiceover that says, “Fidelity. Helping you reach your financial goals.”

Overall, the commercial was successful in conveying Fidelity’s commitment to providing quality financial advice and services. The humorous exchange between Tomlin and Lynch was effective in demonstrating the company’s approachable and knowledgeable staff. Additionally, the commercial effectively highlighted Fidelity’s range of services, as well as its long track record of helping people reach their financial goals.