Is Reselling Shoes Still Profitable During a Recession?

by | Jul 19, 2023 | Recession News | 13 comments




Instagram (Sneakers) – @SneakerSouffle

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Should You Still Resell Shoes In A Recession?

The world is currently facing one of the toughest economic downturns in recent history, with the effects of the COVID-19 pandemic felt across various sectors. Many individuals are grappling with financial uncertainty, leading them to explore alternative sources of income. Reselling shoes has emerged as a popular option, with sneakerheads and entrepreneurs alike trying to cash in on the highly lucrative market. However, with the advent of a recession, it raises the question of whether reselling shoes is still a viable option.

Before diving into the topic, let’s first understand what reselling shoes entails. In simple terms, it is the process of buying coveted sneakers at retail prices and then selling them at a higher price to interested buyers. In recent years, this shoe resale business has become a multimillion-dollar industry, attracting enthusiasts who possess extensive knowledge about brands, collaborations, and limited-edition releases. Reselling shoes offers the potential to earn substantial profits for those who are able to secure highly sought-after merchandise.

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During a recession, however, consumer behavior dramatically changes. Individuals tighten their purse strings, prioritize essential needs, and cut back on discretionary spending. In such circumstances, it is reasonable to assume that the demand for expensive footwear would decrease. As people become more cautious with their finances, purchasing luxury goods may not be a high priority for the average consumer.

Another factor to consider during a recession is the unemployment rate. With rising job losses and economic instability, many individuals face financial constraints and uncertainty, resulting in reduced purchasing power. This directly affects the overall demand for luxury items, including limited-edition sneakers.

Moreover, the sneaker resale market is highly competitive, with many individuals vying to secure the hottest releases. This has led to an oversupply of sellers, driving down prices and margins. As competition intensifies in a recession, it becomes more challenging to turn a profit.

Still, despite the potential drawbacks, reselling shoes can present opportunities even in a recession. Some argue that the sneaker market could be seen as recession-proof, as enthusiasts and collectors are willing to pay a premium for exclusive items regardless of economic conditions. Additionally, certain limited-edition releases can maintain or even increase in value over time, making them a potential source of long-term investment.

Although the resale market may face short-term challenges during a recession, it can also represent an opportunity for those able to adapt. Diversification within the market can be key, as not all sneakers will be affected equally by changing consumer behaviors. Staying informed and understanding demand fluctuations while focusing on specific niches or unique items can help resellers navigate the uncertain waters of a recession.

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Furthermore, the rise of online marketplaces, social media, and e-commerce platforms has made it easier for resellers to reach a wider audience. Utilizing these platforms effectively and honing marketing strategies can help resellers stand out from the competition.

In conclusion, while reselling shoes during a recession may present challenges, it is not necessarily an endeavor to be avoided altogether. Careful analysis of the market, adaptation to changing consumer behaviors, and strategic planning can help resellers weather the storm. The key lies in understanding the unique dynamics of the sneaker resale market and being able to identify and capitalize on opportunities, even in the face of economic downturns.

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13 Comments

  1. Jose Zenteno

    dont quit ur day job folks

  2. Shoepicky

    Go to discount stores ignore retail merchandise except for very small numbers of collabs easy as that. Best time to buy discounted shoes

  3. Lil Roy

    U ONLY TLKIN FROM A USED SHOE ASPECT BC IF U SELL BRAND NEW WE WANT DA HIGH SO CONSIGNMENT IS WHERE DA REAL MONEY IS AT

  4. ToniRJ 98

    I’ve bought from you before on ig. The free shipping definitely influenced my decision on buying with you instead of with kuddie. You were also way more respectful.

  5. Leanne Edwards

    i don’t know about the U.S. But in the UK the sneaker market has dropped insanely low recently.

  6. Shon Hartvigsen

    I just focus more on consignment cuz the margins are better for me and give me time to still work a job during the week

  7. Austin Pasta

    Good words bro appreciate your perspective. Everything is a market from cars to shoes,everything that goes up must come down and then go back up again

  8. Dailyshoefrenzy

    This day and age you have to be selective with the pairs you buy. People can still make money you just have smart about the kind of shoes you buy but it's still tough. You got the right idea it's a smart business plan.

  9. Selo

    Thank you so much for the whole journey, following you now maybe for 2 years… I wish you the best ❤️ learned a lot

  10. JLoading

    noti gang and another W Jorge vid!

  11. Nani Res

    U really gotta find the used shoe deals make quick flips

  12. Josiah Henry

    Answer: HELL YEAH!

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