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Afro Urban Records presents the official video for “IRE” by Adekunle Gold.
Directed by AJE Filmworks.
(C) 2018 Afro Urban Records
#AdekunleGold #IRE #Vevo…(read more)
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Adekunle Gold – IRE (Official Video) – A Masterpiece of Hope and Resilience
Nigerian singer-songwriter Adekunle Gold has always had a unique way of telling stories through his music. With his powerful lyrics and enchanting melodies, he manages to capture the essence of the human experience. One of his most recent creations, the music video for his hit song “IRE,” is no exception.
“IRE” (which means “goodness” in the Yoruba language) is a beautifully crafted piece of art that showcases Adekunle Gold’s talent as both a musician and a visual storyteller. The video, directed by Aje Filmworks, takes viewers on a captivating journey filled with hope, resilience, and self-discovery.
From the very beginning, the video grabs your attention with its stunning visuals. The use of vibrant colors and cinematic shots heightens the emotional impact of the song. As the video progresses, we witness Adekunle Gold’s transformation from a struggling street artist to a successful musician.
The video seamlessly transitions between different scenes, each representing a different phase of his journey. We see him busking on the streets, facing rejection and ridicule from passersby. Despite the setbacks, he remains determined and continues to chase his dreams.
A particular scene that stands out is when he finds himself in a room filled with different versions of himself, symbolizing the different paths he could take. It serves as a reminder that our choices and actions shape our future; our destiny lies in our own hands.
In another scene, we witness Adekunle Gold’s confrontation with a masked creature, representing his fears and insecurities. Through this encounter, he learns to face his inner demons head-on and overcome the obstacles blocking his path.
Throughout the video, there is a recurring motif of water, symbolizing purification and rebirth. This symbol is especially powerful in the final scene, where Adekunle Gold emerges from underwater, triumphant and filled with a renewed sense of purpose.
The lyrics of “IRE” echo the visual narrative perfectly, as they paint a picture of resilience, determination, and the ultimate triumph over adversity. Adekunle Gold’s golden voice brings these lyrics to life, infusing the song with authenticity and emotion.
“IRE” is more than just a music video; it is a celebration of hope and the triumph of the human spirit. It reminds us that no matter how tough life gets, there is always a glimmer of light at the end of the tunnel. Adekunle Gold’s artistic prowess shines through in this masterpiece, leaving a lasting impression on anyone who watches it.
In a world filled with uncertainty, “IRE” serves as a reminder that even in our darkest moments, there is always a chance for growth and success. It encourages us to embrace our uniqueness, face our fears, and continue striving for greatness.
Adekunle Gold’s “IRE” is a testament to the power of music and visual storytelling. It takes us on an emotional rollercoaster, leaving us inspired and uplifted. With this video, Adekunle Gold has proven once again that he is not just a musician, but a true artist capable of touching hearts and sparking change through his art.
What language is this? beautiful
I come back to this song every year since it was released
Adekunle Gold went in HAM on this banger right here, ight bangaa! I dont even care fr if Adekunle Gold used AUTHENTIC VIEWS dawwt cawwm to get mad exposure to get goin, all them other artists be doin it too anyways
Forever a classic !
We need this Adekunle Gold back ! His words matter a lot back then!
Lifetime masterpiece!
Chai na this Adekunle Gold I still dey crave for, looks, body, beards but but but let me goan be doing my husband afro.
This is 2023
I listen to this with so much joy everytime
I'm still here 2023❤
after 5 years this gem still classic
INSPIRATIONAL
This song…. Iv loved it from when it came out, still love it to this day… it’s meditative, it’s spiritual, it’s mesmerizing…. the talking drum talks to my spirit and the lyrics are food for my soul… every-time i hear it, I’m reminded to cherish the sheer moment of life, perfectly imperfect but ultimately extremely beautiful…. life is in the living
I always come back❤
Ire Goodness the grass is greener when you water the ground a gr8 song
I like this song.
I love this song. It helps me.
Still listening to this song in 2023.
After we venture to unknown distances, home will always b in our heart, you are never to forget what you learn and where u come from.
Who else is watching this in 2023??
I miss "this" Adekunle Gold. Of course he still makes very good music, but I like this genre better
After losing my mum on the first day of 2023 I felt hopeless and although this song makes me sober but I found hope again. This is spiritual music
Adekunle you're really Gold…We will never handle you carelessly….a continental asset is who we have in you!
Who else came back to this masterpiece piece few days to 2023
We all miss dis version of AG
His best music of all time…. Deep!!!
What music used to be before the crazy one decided to hit the studio and pollute everything.
Am here again.. 27th December 2022…. Am always here when ever I need more happiness and more encouragement…… Indeed goodness calls us but atimes we ignore.
I'm from zimbabwe this my favourite