Insider Intelligence’s Evelyn Mitchell and The New York Times’ Ed Lee join ‘Power Lunch’ to discuss the digital ad economy, online platforms adapting to Apple’s privacy changes and methods for navigating ad spending in anticipation of a recession. For access to live and exclusive video from CNBC subscribe to CNBC PRO: 

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The world of digital marketing is a rapidly changing landscape, with new technologies and trends constantly emerging. However, in recent months, the industry has been experiencing slowdowns that may be an indicator of recession concerns.

Digital marketing slowdowns can be seen in various areas, including social media advertising, search engine optimization, and content marketing. One factor contributing to the slowdown is the increased competition for online ad space, which drives up prices and makes it harder for companies to reach their target audiences.

Another factor is the shifting economic landscape, with many businesses confronting tighter budgets and less disposable income. In such a climate, marketing budgets may be among the first to be cut, leading to reduced spending on digital marketing initiatives.

The ongoing pandemic and its associated economic impact have only exacerbated these concerns. As businesses struggle to adapt to the new normal and navigate a difficult economic climate, many are turning to cost-cutting measures, including reducing their digital marketing expenditures.

While there may be short-term benefits to these slowdowns, in the long run, they could spell trouble for the industry and the wider economy. When digital marketing slows down, it can lead to reduced sales and revenue for businesses, making it harder for them to stay afloat and grow.

Moreover, by signaling recession concerns, digital marketing slowdowns may be indicative of deeper underlying economic issues that could impact consumers and businesses across multiple sectors. A recession or economic downturn could have severe consequences for the entire economy and could take years to recover from.

To counteract these slowdowns and mitigate the impact of any potential recession, businesses must take a proactive approach to their digital marketing strategies. This could include diversifying their advertising channels, leveraging data and analytics to optimize their campaigns, and investing in new technologies and approaches to stay ahead of the curve.

Ultimately, the world of digital marketing is intimately tied to the broader economic landscape, and it is crucial that businesses and marketers alike remain vigilant and responsive to any signs of a looming recession. By doing so, they can navigate the uncertain times ahead and emerge stronger and more resilient in the face of adversity.