MNTN CEO Mark Douglas and Joanna Stern of The Wall Street Journal join ‘The Exchange’ to discuss a slowdown in in ad spending, ongoing ad tech litigation, and the use of AI for ad targeting. For access to live and exclusive video from CNBC subscribe to CNBC PRO:

» Subscribe to CNBC TV:
» Subscribe to CNBC:

Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide.

Connect with CNBC News Online
Get the latest news:
Follow CNBC on LinkedIn:
Follow CNBC News on Facebook:
Follow CNBC News on Twitter:
Follow CNBC News on Instagram:

#CNBC
#CNBCTV …(read more)

BREAKING: Recession News

LEARN MORE ABOUT: Bank Failures

REVEALED: Best Investment During Inflation

HOW TO INVEST IN GOLD: Gold IRA Investing

The COVID-19 pandemic has undoubtedly impacted the global economy in ways we could never have imagined. Big Tech companies are no exception, and as the world entered a recession, they too have seen a significant drop in ad revenue. With little to no crystal ball to predict what will happen next, we are left to wonder, what’s next for Big Tech companies in the age of the digital ad recession?

The digital ad recession has hit all sectors hard. From small businesses to giant corporations, everyone is experiencing the effects of this crisis. Google, Facebook, and other ad-based platforms have a lot of the market share, but they have had to adapt to the changing economic landscape. Digital ads account for a significant part of their revenue, so a significant reduction in ad spending has dealt a severe blow to their earnings. Google recently reported its first-ever revenue decline since it went public in 2004. The company’s revenue from advertising dropped by eight percent compared to the previous year.

Many industries have been impacted by the pandemic, including travel, hospitality, and retail. These industries are significant Google advertisers, and with the current climate, ad spend has been significantly reduced. On the other hand, Facebook is more reliant on small-to-medium-sized businesses for its ad revenue. Still, these businesses are currently struggling to keep their doors open, let alone spend money on costly ad campaigns.

One of the most significant challenges for tech companies is the highly competitive nature of the industry. This makes them subject to vulnerability. If a company isn’t able to adapt to the changing environment, they risk falling behind their competitors. Technology is continuously evolving, meaning tech companies must continually innovate, upgrade their offerings, and respond to market changes. In the face of the digital ad recession, tech companies must develop new ad formats and ways for advertisers to connect with consumers.

Another factor in the digital ad recession is the increasing push for user privacy. Privacy concerns have led to a shift towards more secure browsing and the implementation of GDPR in Europe. This shift towards privacy has significantly reduced the amount of data that advertisers can rely on. Tech companies must find new ways to provide value to advertisers while respecting users’ privacy.

So, what’s next for Big Tech companies in the wake of the digital ad recession? Adaptation and innovation. The pandemic has forced companies to adapt quickly to a new and unexpected environment. Tech companies must continue innovating and experimenting to keep up with users’ changing needs while respecting privacy regulations. They must provide new ad formats and strategies for advertisers to reach consumers. The pandemic has proven that everything can change in an instant. Tech companies must be agile and evolve alongside the shifting economic climate.

In conclusion, the digital ad recession has significantly impacted the tech industry. It has highlighted the need for adaptation, innovation, and flexibility in the industry. It has also reminded us that tech companies aren’t immune to economic downturns. With some of the biggest tech companies in the world potentially losing millions in ad revenue, we have to wonder what strategies they will implement to stay ahead of the game. As always, innovation and the ability to adapt will be crucial for these tech giants to weather the storm and come out stronger on the other side.